Post by account_disabled on Jan 11, 2024 11:00:34 GMT
Setting a bid by an advertiser is nothing more than setting the maximum amount that an advertiser is willing to pay when a user clicks on an ad. You can set the maximum CPC at the keyword or ad group level in Google Ads. In addition to this indicator, there are also: Actual cost per click (CPC): The final amount you'll pay when someone clicks on your ad. It is determined during the auction and is usually less than the maximum CPC bid. Average cost per click (CPC): The average amount you pay per click on your Google Ads ads. According to statistical data from May 2023, the average CPC for Google Ads ads in Poland was approximately PLN 1.31 (source: Statista ). Note :
You can change your bid at any time during your Google Ads campaign. 2. Ad quality score The second factor that affects the auction result in Google Ads is the ad quality score . The campaign quality score consists of three elements - predicted CTR , landing page qual B2B Email List ity and ad relevance . Google takes them into account when determining how relevant an ad and landing page is to a user's query, and also uses them to understand whether the ads encourage the user to click and then convert on the site (e.g., purchase a product or service on the site). Read additional guide on this topic: Quality Score - how to improve the advertising quality score in Google Ads? List of 18 proven practices 3. Expected impact of Google Ads advertising components and formats Components (formerly Google ad extensions) and ad formats are another advantage on which the results of auctions in Google Ads depend. When creating a campaign, you can include a lot of information, such as a telephone number or additional links redirecting the user to specific subpages.
Both Google ad components and formats have a direct impact on where your ad appears in search results and the Google Display Network. In practice, this means that you can rank higher at lower costs if you take the time to choose the right components for your campaign. 4. Google Ads advertising ranking The fourth criterion influencing the auction result in Google Ads advertising is ad ranking . This value is used to determine the position of the ad in relation to competitors and to determine whether the ad has a chance to appear in search results or the Google advertising network at all. The Google Ads ad ranking is calculated by taking into account criteria such as: rate amount, quality score, ranking thresholds, auction competitiveness, search context the expected impact of components and other Google ad formats.
You can change your bid at any time during your Google Ads campaign. 2. Ad quality score The second factor that affects the auction result in Google Ads is the ad quality score . The campaign quality score consists of three elements - predicted CTR , landing page qual B2B Email List ity and ad relevance . Google takes them into account when determining how relevant an ad and landing page is to a user's query, and also uses them to understand whether the ads encourage the user to click and then convert on the site (e.g., purchase a product or service on the site). Read additional guide on this topic: Quality Score - how to improve the advertising quality score in Google Ads? List of 18 proven practices 3. Expected impact of Google Ads advertising components and formats Components (formerly Google ad extensions) and ad formats are another advantage on which the results of auctions in Google Ads depend. When creating a campaign, you can include a lot of information, such as a telephone number or additional links redirecting the user to specific subpages.
Both Google ad components and formats have a direct impact on where your ad appears in search results and the Google Display Network. In practice, this means that you can rank higher at lower costs if you take the time to choose the right components for your campaign. 4. Google Ads advertising ranking The fourth criterion influencing the auction result in Google Ads advertising is ad ranking . This value is used to determine the position of the ad in relation to competitors and to determine whether the ad has a chance to appear in search results or the Google advertising network at all. The Google Ads ad ranking is calculated by taking into account criteria such as: rate amount, quality score, ranking thresholds, auction competitiveness, search context the expected impact of components and other Google ad formats.