Post by account_disabled on Dec 2, 2023 10:47:10 GMT
in the afternoon. Even if it is not mentioned in this study, I have also noticed with my audience that publishing in the early evening (5 or 6 p.m.) works quite well!Despite everything, I advise you to pay attention to publication times which will vary with your audience who may be more or less connected depending on the time of day.Post often and regularlyThis goes without saying, but posting more means you have more opportunities to engage with your audience.However, your quality content. It is therefore necessary to find the right balance between quality and quantity.If you are an e-retailer, you have surely heard of the Advantage+ Shopping
campaign that Meta launched at the end of 2022.This cam Europe Cell Phone Number List paign is a real little revolution in itself. Automated, powered by AI and terribly efficient, it has it all.Meta immediately promised us a 12% reduction in our CPAs according to an internal study they conducted. So, I might as well tell you that I was in a hurry to test it for my agency's clients who were eligible to test this campaign before its global deployment.I can tell you that we were not disappointed by the
results since for the majority of them, the purchases generated by Advantage+ Shopping were much less costly than our manual sales campaigns (I will present some specific cases to you later in the article).But, like all the campaigns that Meta has launched, Advantage+ Shopping has its own specificities, subtleties and best practices to maximize its potential.This is why I suggest you discover in this article:How Advantage+ Shopping campaigns workHow to
set up an Advantage+ Shopping campaign in Facebook Ads Manager5 pro tips for taming this campaign and using it to scale your advertising account without too much effort!Let's go !Advantage+ Shopping: a new Facebook ads campaignAdvantage+ Shopping campaigns are part of a suite of advertising products called "Meta Advantage" designed to provide advertisers with a suite of tools to simplify your campaign management and improve your performance
as advertising costs rise !Meta renamed its automated advertising products under the name “Meta Advantage” in March 2022 and I find this renaming quite selling :)For example, Campaign Budget Optimization became “ Campaign Budget Advantage+.” With this feature, Meta automatically distributes your budget to the best performing audiences.Automatic investments are now called “Investments Advantage+”. With this (sometimes controversial) option, Meta automatically displays your ads on the best-performing placements.And this is the case for many other advertising products!Next comes the Advantage+ Shopping campaign, a brand new campaign pulled out of the hat by Meta in August 2022.The promise is tempting: to simplify the advertiser's work as much as possible in creating their
campaign that Meta launched at the end of 2022.This cam Europe Cell Phone Number List paign is a real little revolution in itself. Automated, powered by AI and terribly efficient, it has it all.Meta immediately promised us a 12% reduction in our CPAs according to an internal study they conducted. So, I might as well tell you that I was in a hurry to test it for my agency's clients who were eligible to test this campaign before its global deployment.I can tell you that we were not disappointed by the
results since for the majority of them, the purchases generated by Advantage+ Shopping were much less costly than our manual sales campaigns (I will present some specific cases to you later in the article).But, like all the campaigns that Meta has launched, Advantage+ Shopping has its own specificities, subtleties and best practices to maximize its potential.This is why I suggest you discover in this article:How Advantage+ Shopping campaigns workHow to
set up an Advantage+ Shopping campaign in Facebook Ads Manager5 pro tips for taming this campaign and using it to scale your advertising account without too much effort!Let's go !Advantage+ Shopping: a new Facebook ads campaignAdvantage+ Shopping campaigns are part of a suite of advertising products called "Meta Advantage" designed to provide advertisers with a suite of tools to simplify your campaign management and improve your performance
as advertising costs rise !Meta renamed its automated advertising products under the name “Meta Advantage” in March 2022 and I find this renaming quite selling :)For example, Campaign Budget Optimization became “ Campaign Budget Advantage+.” With this feature, Meta automatically distributes your budget to the best performing audiences.Automatic investments are now called “Investments Advantage+”. With this (sometimes controversial) option, Meta automatically displays your ads on the best-performing placements.And this is the case for many other advertising products!Next comes the Advantage+ Shopping campaign, a brand new campaign pulled out of the hat by Meta in August 2022.The promise is tempting: to simplify the advertiser's work as much as possible in creating their